Alternative Media Showcase: Missoula Independent
Many people do not think of Missoula, Montana as a haven of great writing, art and intellectual endeavors. I would wager that most people do not think of Missoula or any other Montana as anything but a Western wasteland. The Missoula Independent offers a window into aspects of life in Missoula and Montana that are unavailable through the mainstream media.
The Independent is a weekly alternative paper that is sent to 630 outlets throughout western Montana. The paper has a circulation of 22,103 in Montana according to the Association of Alternative Newsweeklies. I imagine that once people take a look at the online version of the Missoula Independent, this number will skyrocket.
The issues facing Missoula are similar to problems faced in communities throughout the Western states. Missoula stands on the edge of the alternative fuel revolution while dealing with land management problems, conservation debates and other aspects that are overlooked by political elitists on the coasts. One of the voices that are highlighting these problems in the Independent is George Ochenski. His weekly article is called “Ochenski� and turns the reporter’s investigative efforts into compelling reading.
The Missoula Independent is not filled with heavy articles that are meant to bring down voters to the harsh realities of Western development. “Flash in the Pan� is an article for foodies that include informal tips and recipes for fine meals. “Mountain High� is a well-written events calendar for parades, festivals and outdoor get-togethers that highlight the favorite activities of Montana residents. “Writers on the Range� is a syndicated column from the High Country News that highlights artistic endeavors in the Mountain West. I recommend the Missoula Independent for anyone who wants to find out about a region that is often misunderstood.
April 3rd, 2008 at 5:14 am
[...] weekly newspaper has a circulation of 76,099 each week. East Bay Express has national advertising through the Ruxton [...]
April 5th, 2008 at 2:29 am
I love Montana - I think I was through Missoula once on a road trip but didn’t spend any time there to get a feel for the town. I did spend some time in Bozeman, however, and loved it there. It’s been several years, but from what I know of the town, I’d reckon they have a great alternative media audience.