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Mother Jones Article on Bill Richardson Highlights Problems of Primaries

by Nicholas Katers

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I announced my endorsement of Senator John Edwards a few posts back but I want to speak today about Governor Bill Richardson. Richardson is the type of candidate that looks fantastic on paper, a shoo-in for the nomination: former energy secretary, governor of a “purple? state, experience in foreign policy and a platform that is purely Democratic. As Mother Jones reports today, the problem with Richardson’s campaign is that politics is not simply about ideas.

I admit that when I hear Richardson speak in debates, I cringe at the wonkiness of his language. I love his perspectives on the environment, education and college loans. I also like the idea of someone from the West giving a presidential bid a chance. The problem is that Governor Richardson is an ideas candidate not a candidate that evokes happiness, anger and bile at the opposition party in each of his speeches. Richardson is deeply ensconced in Democratic politics and his connections to Bill Clinton and other moderates do not help him in an election where Hillary Clinton, Christopher Dodd and Joe Biden are fighting for votes.

His campaign cannot define itself as an outsider campaign (Edwards, Kucinich), a reform campaign within reason (Obama) or a desire to use new ideas bandied about in Beltway meeting rooms (Biden, Dodd). Governor Richardson projects an idea instead of a charismatic template that voters can apply to other candidates. I would never instruct someone as experienced in politics as Bill Richardson to try to be more charismatic; Bob Dole tried to be more charismatic in 1996 and he got creamed. I would say that Richardson needs to be aggressive in using new media and highlighting the fact that voters can get a Hillary Clinton-plus platform without the baggage.


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