The Value of Free Alternative Media
Milwaukee’s leading alternative newspaper, The Shepherd Express, celebrated its 25th anniversary last week with a peak at its development from day one. The Shepherd Express is similar to free alternative newspapers throughout the country in its commitment to unbiased discussion and a commitment to informing the public instead of dealing with ratings. I think papers like the Express are denigrated by community members and members of the local media due to its location next to the rental magazines in our city’s grocery stores. These critics don’t realize that this accessibility gives alternative media its value.
I have written about the crassness and self-serving demeanor of the Milwaukee press in the past. As stations perfect the sensational story and the non-editorial editorial, I can count on alternative newspapers to give me another perspective on local issues. I subscribe to the Journal-Sentinel, Milwaukee’s major daily newspaper, on the weekends in addition to picking up the Express each week. I use both sources as well as my daily experiences in the city to inform my views on community politics. I can only hope that thousands of others do the same.
Free alternative media provides hope for writers, editors and publishers who are concerned with media consolidation. This statement is nothing new but it needs to be screamed from every place in the blogosphere and the alternative media on a daily basis. The value of alternative newspapers comes from increased practice by concerned citizens. An increasing volume of newspapers, pamphlets and brochures from people throughout the political spectrum increases the quality of mainstream media. You can’t hit a home run without swinging the bat and the alternative media can hit on a greater number of issues with an increased number of outlets.
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